Mercedes-Benz Aura

  • Installation

    Prague, 2024

A luminous effect that emphasises the perfect lines of electric cars - that's Mercedes-Benz AURA. An installation that represents the Signal Festival's main partner with an emphasis on electromobility from the perspective of dynamic movement and sustainable luxury.

Fully electric, sleek cars are enveloped in a subtle light animation that moves seamlessly across layers of semi-transparent fabric sheets to create a dreamlike atmosphere.

CREDITS

Client: Mercedes-Benz

Artist: Václav Mlynář

Production: MONUMENT Office & Signal Creative

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